2 December 2016 : mMitra Launched in Karnal, Haryana

ARMMAN mMitra Launched in Karnal, Haryana

We are very happy that mMitra services have been launched in Karnal, Haryana with support from our local partner Karnal Vikas Nidhi. The launch took place in the presence of the dignitaries like the Mayor, Ms. Renubala; Hon. Secretary, Haryana State Council for Child Welfare, Ms. Santosh Atreja; Mr. Amit Verma, Johnson and Johnson; Ms. Prameela Kumar, ED ARMMAM and Swami Sampoornanand.

ARMMAN mMitra Launched in Karnal, Haryana

We hope to reach out to 25,000 pregnant women and women with infants in the district. We recently conducted training workshops and around 500 ASHA workers were trained from 15 Primary Health Centres (PHCs). Our partner organization Karnal Vikas Nidhi hosted and facilitated this 5 days’ workshop and will continue to train more AASHA workers from other PHCs in #Karnal.



30 Nov 2016 : Conference on 'Technology for Maternal and Child Health of the Underprivileged Groups'.

Delivering the inaugural address at the conference Dr. Aparna Hegde spoke about how technology can help programs scale up in a cost effective manner. ARMMAN's #mMitra program has reached an important milestone and has enrolled 600,000 women across 7 states, impacting more than a million lives, in a span of about two and a half years.

While technological solutions are important, it is partnerships that ARMMAN has forged with others that has helped us reach this far. She acknowledged with gratitude the important role played by ARMMAN'S partners in this achievement - Inscripts, Johnson and Johnson, BabyCenter, IMImoblie, our 43 NGO partners and 70 government hospitals.

Ms. Colleen Hancock, COO, BabyCenter and Chief Guest at the conference spoke of BabyCenter's belief that every mother should have access to critical health information to make the best decision for herself and her baby. Where you live should not impact if you live. Baby Center has reached out to 14 million woman in underprivileged settings. She reiterated what Dr. Aparna Hegde said that partnerships are the key to success.

Ms.Daphne Metland, Editorial Director, Baby Center, spoke of how for any technological solution to be successful it has to be placed in the cultural context and has to ring a bell and find an emotional connect with it beneficiaries.

Mr. Jayant Banthia, IAS, Ex-Chief Secretary, Government of Maharashtra while delivering the lead address said that the beneficiary should be at the heart of technology.Dr. Nirmala Murthy, Founder, FRHS spoke on 'Development and impact assessment of mHealth package for rural India and presented some interesting findings on their DRISHTI program.



Nov 2016 : mMitra has reached 600,000 enrolments impacting more than 1 million lives. We invite you to celebrate this remarkable milestone with us.

JULY 2016 : Mother and Child High Risk Factors Tracking System

In July 2016, we launched mKhushali app (a intuitive digital jobaid) for Auxillary Nurse Midwives as part of the 'MCTS (Mother and Child High Risk factor tracking system) with SMS high risk alerts' project in Nandurbar, MH supported by Tata Trusts. Last few weeks were consumed with refresher trainings and data collection. One of the ANMs, Jermi Sanjay Valvi, who is also a lactating mother, came with her mother-in-law and 4-month-old baby to attend the training. We have enrolled her in our mMitra program :). What better way to get the government health workers support a program than enrolling them in it themselves!

Mother and Child High Risk Factor Tracking System with SMS- based high risk alerts' project aims to track every mother and child with a high risk factor so that they are picked up in time and referred to a higher centre before it is too late and ensures closure in the loop of care. The mkhushali app is an intuitive digital tablet based jobaid that takes the ANM through the signs and symptoms to be noted and diagnostics to be done and gives alerts on the high risk factors present and referral required. The data is transmitted through the back end to the doctors in the primary health centre and higher level facilities with high risk alerts. SMS- alerts are sent to the family and the village health workers whenever a woman or child is referred or when they delay accessing care despite referral so that they dont fall through the gaps in the health care system and there is a closure in the loop of care.

Closing fast to Go Live.

mMitra Launch 2014

in  collaboration  with  MAMA  launched  the  mMitra  service  for  the  women  of  India  on  13th  November  2104.  mMitra  is  a  unique  program  that  sends  out  ''automated,  customized,  timed  and  targeted  voice  calls''  to  preganant  women  and  mothers  of  infants.  The  twice  weekly  calls  correspond  to  the  subscribers''  stage  of  pregnancy  or  the  age  of  their  children  and  are  sent  directly  to  their  mobile  phones. 
The  event  was  attended  by  representatives  from  MAMA,  Johnson  &  Johnson,  BabyCenter  and  ARMMAN's  NGO  and  hospital  partners.  The  occasion  was  graced  with  the  presence  of  Shrimati  Sujata  Saunik,  Principal  Secretary  of  Public  Health.



mMitra Partners Meet 2014 

mMitra Partners meet was held on 6th September 2014 at Lokmanya Tilak Municipal General (Sion) Hospital. The event was an informal meet to bring together all the hospital and NGO partners in a single space and generate enriching discussions. The vision of the program is to make the mMitra service a household name so that every pregnant woman enrols herself to avail this service for a safe and healthy delivery.

The NGO partners with their long standing relationship with the community, hospital partners with their expertise and reach and technical partner with their medical expertise will ensure that women receive timed and targeted information that is relevant to their month of pregnancy or child’s age.

The mMitra service in association with MAMA will enable us to reach out to 57,000 women in Mumbai by March 2015 and 5 lakh women in the next three years in Mumbai.

To read more about the meet, click on Partners Meet mMitra urban Poor Program.


International Women's Day 2014

ARMMAN’s International Women’s Day was celebrated on 8th March, 2014 in association with the all-girls band INDIVA. This event, held at IES Auditorium Bandra, celebrated the successful ongoing implementation of ARMMAN’s mMitra program at LokmanyaTilak Municipal General Hospital (Sion Hospital), in which 1500 urban poor women have been enrolled till date and are receiving the mMitra voice calls.

The event also launched ‘Sponsor a Mother campaign for mMitra. The campaign hopes to motivate individual donors to contribute Rs. 150 to sponsor the cost of enrolling one mother into the mMitra service. She will receive weekly/ twice a week voice calls from the first month of her pregnancy until her child turns one year. This is a simple way to reach out and empower a mother to make better choices for herself and her child. Access to the right information at the right time is every woman’s right; information that has the power to transform her and her child’s life.





To read more on our event visit: http://armmanblog.wordpress.com/

Give India Challenge 2013-
ARMMAN is taking part in the Challenge where we stand to win matching grants on donations recieved! Support us! Click here!

Focus Group Disucussions in all three districts with Arogya Sakhis regarding Arogya Sakhi training experience and feedback from August 31st - September 3rd


Enrolment of pregnant women into the DFID funded mMitra Arogya Sakhi Home-based Care project in all three districts - Osmanabad, Solapur and Washim will start in September 2013

June 10th - August 10th, 2013:
Training of Arogya Sakhis in antenatal and paediatric modules in three districts - Osmanabad, Solapur and Washim

January 2013:
DFID Arogya Sakhi-mMitra trial started!

HERO to go on a city-wide campaign this December, 2011!

Given the recent blasts in Mumbai, ARMMAN's project HERO has gained renewed meaning with Mumbaikars writing to us from all across the city about how essential project HERO is for the safety of the citizens both during personal medical emergencies and mass disasters. They uniformly expressed the need for the HERO system to be implemented in Mumbai ASAP!

In addition to our ongoing pilot project in Sion hospital, we plan to expand HERO’s operations and start our work in other hospitals as well. To raise funds for the same, our 'BE A HERO' campaign will be held from 1st April, 2012.

Reach out. Make a difference. Be a HERO.


1- By making a generous donation.


2- Volunteering with ARMMAN in the upcoming 3 month campaign.
Contact volunteer@armman.org for more details.

For every Rs 500 you donate, you will help 4 ICU patients or help HERO operations for 12 blood bags.  

Please visit http://beahero.armman.org to learn more about the campaign


ARMMAN USA in association with CRY America organized joint charity cricket matches, the CRY-ARMMAN-MCC cricket cup in Chicago to raise funds for project HERO of ARMMAN and the various projects of CRY America in July 2009 and 2010.


Some fun photographs from the events as are seen below:








November 1st 2011 to January 31st 2011