ARMMAN’s demonstrated success with mMitra made us the natural choice to manage Kilkari and Mobile Academy. ARMMAN has signed a Memorandum of Understanding with the Ministry of Health and Family Welfare to manage the programmes from 2019 to 2021, with a provision for extension.
Kilkari is a mobile health education service that provides pregnant women, new mothers, and their families with timely, accessible, accurate and relevant information about Reproductive, Maternal, Neonatal, and Child Health. It aims to improve families’ knowledge and uptake of life-saving preventative health practices.
The programme uses IVR technology to deliver time-sensitive audio information directly to families’ mobile phones and covers the critical time period – where the most deaths occur from the 2nd trimester of pregnancy until the child is one year old (72 weeks). Subscribers receive one pre-recorded call per week, linked to the woman’s stage of pregnancy or the child’s age.
Kilkari is available in 5 languages – Hindi, Bihari, Oriya, Assamese, Bengali – and currently has 7 million subscribers across 13 states.
Mobile Academy is an IVR-based Reproductive Maternal Neonatal and Child health training course designed to refresh ASHA workers’ knowledge of life-saving preventative health behaviors, and improve the quality of their engagement with new and expecting mothers and their families.
The programme uses IVR technology that is handset independent, audio based and accessed via a simple voice call. It covers 33 months; from pregnancy until the child is 2 years of age. Mobile Academy is divided into chapters, lessons, and quizzes, and Community Health Worker receives an accumulative pass/fail score at the end of the course.
Mobile Academy is available in 5 languages – Hindi, Bihari, Oriya, Assamese, Bengali. 227,624 ASHAs have been enrolled, 145,116 ASHAs have graduated and 900 state officials have been trained under the programme so far.