OUR STORY
“One day, during my medical residency, Rupa arrived in labor convulsing with severe hypertension. When I opened her records, I was stunned – to see my own handwriting. I had seen Rupa in the 3rd month of pregnancy. We constantly tell women to access care in the hospitals. Rupa had. But I failed her. I was tormented with guilt – did the overcrowding in the clinic mean that I had not counseled her enough to watch for signs of trouble. To seek regular care?”
We work directly with pregnant women and mothers to improve their health seeking behaviour while building capacities of health workers to ensure efficient antenatal and childhood care, and timely diagnosis, management and referral of high-risk pregnancies.
We adopt a “tech plus touch” approach leveraging the deep mobile penetration in the country, as well as existing health worker networks of the government and partner NGOs to improve health outcomes.
VISION
A world where every mother is empowered and every child is healthy.
MISSION
- Addressing systemic gaps in health service delivery by strengthening health systems
- Promoting healthcare-seeking practices by the community
- Creating evidence-based, cost-effective, scalable solutions using equity-based and gender-transformative approaches
VALUES
- Service beyond self
- Commitment to Vision
- Transparency
- Continuous improvement
- Respect
- Collaboration
- Cost efficiency and accountability
MILESTONES
