Our Approach

Empowering women and enabling healthy children through cost-effective, scalable, gender transformative, equity-based, non-linear, systemic interventions.

Our Approach

ARMMAN’s integrated 360 degree tech-enabled approach works with pregnant women and children, and supports health workers & systems for early identification, referral, and treatment of risk factors, resulting in improved health outcomes.

Maternal and reproductive health is a social phenomenon adversely impacted by several interlinked contextual factors underlying inequity. There are six main structural determinants that are important in understanding equity in access to maternal health in India: economic status, gender, education, social status (caste or tribe), age and religion*.

With the vast geographical, social and cultural diversity in India, the solutions to complex problems need to be customised to the inequities that affect women. To ensure efficacy, the strategies have to be derived from data and evidence base, which educate about the gaps in the existing system leading to high maternal and child morbidity and mortality. The interventions also have to break the barriers of socio-cultural-politico-economic norms and address the existing inequities in the society to enhance the decision-making powers for women, when it comes to their health.

ARMMAN catalyses transformative change in maternal and child health by developing scalable and cost-effective solutions founded on:

  • Leveraging Technology: ARMMAN utilizes a ‘fit for purpose’ approach by using technology, especially mHealth, to create scalable, cost-effective, nuanced and impactful programmes.
  • User-centric Content: We design user-centric interventions with a ground-up approach, taking into account the limitations of the women we serve and integrating their voices through needs assessment, field-testing and feedback loops.
  • Blended Tech plus Touch Model: Our unique blended ‘tech plus touch’ approach enables us to reach women and health workers more often than is possible with traditional models, thus providing non-linear growth, while still providing human touch points for enrolment, accessing feedback, and answering questions. Technology also enables the creation of deeper and nuanced programming based on the degree of risk, inequity and gender disparity experienced by the woman/child.
  • Data-driven and AI-backed Interventions: The organisation’s interventions are driven by data and evidence-based insights, further strengthened through the integration of Artificial Intelligence (AI) technologies.
  • Gender Transformative and Equity-based Approaches: ARMMAN places a strong emphasis on gender transformative practices and equity-based approaches to ensure fair and inclusive outcomes for all the women and children we work with.

*(Source: WHO CSDH framework, Sanneving L, Trygg N, Saxena D, Malavankar D, Thomsen S. Inequity in India: the case of maternal and reproductive health. Glob Health Action 2013; 6: 19145).